A Study on the Impact of Social Media Site Using Mining Algorithm
D. Chinnapparaj, C. Sasikala and C. Jothi Venkateswaran
This is a study of social media sites use regarding students learning enhancement through social media. The objective of this research to analyze the impact of social media sites on education system from school to college. Using association rules and chi-square test were used to find students learning process associated with social media sites. The main purpose of this study found the relationship between social media sites and students learning activities. Result highlighted that frequent uses of social media sites for learning by the students have positive impact and strong relationship. Social media sites thus enhance students learning activity faster and easier. Association rule mining used for searching the relationship of social media sites on students learning activities performed better than chi-square test analysis.
Keywords: Social Media Sites (SMS), Association Rule Mining Algorithm (ARMA), Learning activities, Apriori, Chi-Square, Data Mining.